Jacha 'The Ape Man' Potgieter is a conservation artist, conservationist, entrepreneur and all round animal lover. I...
gore® wear ss19
In September 2018 I had the privilege of directing the shooting of the new Gore® Wear SS19 range of Fast Hiking and Trail Running clothing online commercials, purpose made outdoor apparel for extreme athletes.
The shoot was set in the beautiful and formidable Dolomites in South Tyrol, Italy, a UNESCO World Heritage Site, perfect for the challenges Gore® Wear is made for.
This shoot was one of the most physically challenging shoots I’ve ever done, due to the altitude we worked at (I live at sea level!), but the results speak for themselves. Working with the right crew and talent makes all the difference. Huge respect to DoP Vale Rapp, his handheld tracking shots are the smoothest I’ve ever seen and his drone work outstanding! This was the first time that I worked with the DJI Mavic 2 Pro, featuring the collaboratively developed Hasselblad L1D-20c and the quality is exceptional.
Credits:
Client: Gore® Wear
Agency – 1000heads
Director – Deryck van Steenderen
DoP – Vale Rapp
Sound – Stephan Wieser
Editor – John Foxton
Stills Photographer – Harald Wisthaler
Fast Hiking Athletes: Eva Sperger and Jamie Ramsay
Trail Running Athletes: Yoann Stuck, Zac Marion and Amanda Basham
Location: Dolomites, South Tyrol
jacha the ape man potgieter
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